5 RARE 1940'S KELLOGG'S PEP CEREAL BUTTONS-SUPERMAN,LITTLE MOOSE,MOMMA DE STROSS

Description

WELCOME TO
SEXTONS-SWEET-DEALS
"WE
DO NOT" SELL STOLEN, FAKE OR FACTORY SECONDS! WE SELL ONLY ITEMS THAT ARE OFFICIALLY LICENSED.
WE ARE NOT DISTRIBUTORS SO WE DO NOT HAVE A SUPPLY SOURCE. MEANING THAT MOST OF OUR ITEMS ARE SINGLES AND WE CANNOT GET ANYMORE.
UP FOR AUCTION TODAY
ANOTHER PART OF MY FATHER'S COLLECTION
5 RARE 1940'S KELLOGG'S PEP CEREAL BUTTONS
SUPERMAN
LITTLE MOOSE
MOMMA DE STROSS
BEEZIE
SNUFF SMITH
3/4" 'DIA EACH
THE 3 IN PROTECTORS ARE GREAT. MY GUESS THOSE PRICES YOU SEE IS WHAT HE PAID IN THE 1960'S / EARLY 1970'S. THE LOOSE ONES HAVE SOME WEAR AND LIGHT RUST - SEE PHOTOS - ASK QUESTIONS
Pep
was a brand of
whole-wheat
breakfast cereal
produced by the
Kellogg Company
, and introduced in 1923. Pep was a long-running rival to
Wheaties
, and also the sponsor of
Mutual Radio
's
The Adventures of Superman
radio series. One of Pep's
advertising slogans
was "the
Sunshine
cereal".
Pep became one of the first "
fortified
" cereals, with an infusion of
vitamins
, beginning in the 1930s. Extensive
advertising
, from print advertisements to sponsorship of
The Adventures of Superman
, and the television and radio shows of
Tom Corbett--Space Cadet
helped keep the brand in the public's (particularly children's) consciousness. Pep was included in "variety packs" of serving-sized boxes of Kellogg's cereals. The cereal's "mildly laxative" property was routinely mentioned in print ads.
[1]
Pep faded from popularity as public tastes changed, and the brand was discontinued in the late 1970s.
[2]
In-package prizes
[
edit
]
In 1945, Kellogg inserted a
prize
in the form of
pinback buttons
into each box of Pep cereal. Pep pins included U.S. Army squadrons as well as characters from newspaper comics. There were five series of comics characters, with 18 different buttons in each set. This would make 90 buttons in the complete set, but the
Superman
button appeared in all five sets, because of the close association between Kellogg's Pep and the
Adventures of Superman
radio show. This makes a total of 86 unique comic buttons in the set.
[3]
Mint condition Pep pins, as with prizes from many cereal brands, have become sought-after
collectables
.